Effective Date: 25th, September 2025
Company: WhyFashion LLC FZ, incorporated in Dubai, UAE
At WhyFashion, your privacy matters. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile app and related services. By using WhyFashion, you agree to this Policy.
1. Information We Collect
We may collect the following information when you use the WhyFashion app:
- Personal Information: name, email, phone number (when you create an account or verify your identity).
- Device Information: device type, operating system, unique identifiers.
- Usage Data: how you browse, swipe, and interact with fashion content.
- Location Data: if you allow, we may use location to personalize recommendations.
- Third-Party Data: products and pricing from affiliate partners (e.g., fashion retailers).
- Images and Visual Data: if you use our AI Try-On or Search by Image features, you may upload or capture photos (such as of yourself or fashion items).
- Camera Access: if you grant permission, the app will use your device’s camera to let you capture images directly.
2. How We Use Your Information
We use the information collected to:
- Provide and improve the app’s personalization features.
- Authenticate users and prevent fraud.
- Recommend products and styles.
- Track affiliate links and purchases (for commissions and reporting).
- Send you optional updates, promotions, and offers (with your consent).
- Process Images:
- Generate AI-powered try-on previews.
- Help you search for products by image.
- Improve our AI models (only in anonymized and aggregated form).
3. Sharing of Information
We do not sell personal data. We may share information:
- With trusted service providers who support app functionality.
- With affiliate partners (when you click or buy through our links).
- As required by law, regulation, or legal process.
- Image Data Specifics:
- Images you upload for AI Try-On or Search by Image are processed securely and never shared with advertisers or affiliates.
- Images may be processed by secure third-party AI providers strictly to deliver these features.
4. Image Storage and Retention
- Images used for AI Try-On may be stored temporarily on our servers to generate previews but are not retained longer than necessary.
- Images used for Search by Image may be stored in your account history so you can revisit your searches.
- You may delete stored images anytime through account settings or by contacting us.
- Images will not be used for advertising or promotional purposes without your explicit consent.
5. Your Rights
- Access, update, or delete your data through account settings or by contacting us.
- Opt-out of marketing emails or notifications anytime.
- Manage location, tracking, and camera permissions in your device settings.
- Request deletion of any stored images at any time.
6. Data Security
We use encryption and industry-standard safeguards to protect your data. However, no system is 100% secure.
7. Children’s Privacy
Our app is not intended for children under 13 (or the minimum age in your country). We do not knowingly collect data from children.
8. International Users
As a UAE-based company, your data may be processed and stored in multiple jurisdictions.
9. Changes to This Policy
We may update this Privacy Policy. Updates will be posted in-app and by updating the “Effective Date.”
10. Contact Us
If you have questions or requests, please contact:
Email: support@whyfashion.com